Achieved a Click Through Rate of 3.5% generating a 357% increase in web site traffic
To enhance web traffic.
We created and planned a consistent content strategy through our social media, aiming not only in engagement but also in web traffic. We produced every two months Facebook campaigns aiming to increase web site traffic
On average our Click Through Rate (CTR) was between 2.9% and 3.5% resulting in 357% increase of web site traffic within a year. It is worth to mention that this increase was the best among all European Countries. (period: 01.05.2014 - 30.04.2015 vs 01.05.2015 - 30.04.2016)