Only 2% by Mevgal is a yogurt targeted mainly to women with a fitness life style. We were responsible for launching the brand in social media and handle its social media appearance & strategy
One of the first Facebook contests using a unique code found on pack.
To increase yogurt sales, engaging at the same time, Facebook fans in the process.
We designed & produced an app where users submitted the unique code found on the wrap of the product and their name/e-mail. The user gained additional possibilities to win depending on the number of codes thus purchases he/she made. We selected bicycles to be the prize of the competition since they align with fitness, a value that represents brand’s DNA.
+72%of Facebook fans & 3,8 double pack purchases per userthus, increase in sales